AllGive is a charity fundraiser built to help raise money from those that think they can’t afford to give. Instead of writing a large check every month, or an even larger check every year, AllGive allows donors to give small daily gifts to their charity of choice. The AllGive site, and accompanying marketing materials was designed to be light and airy, but with an air of legitimacy. A comfortable, user friendly experience was needed to attract customers that are already wary of giving to charities. A cool blue color theme was selected to be soothing, yet reminiscent of an established financial institution. Large, easy to use tiles, and plenty of testimonials round out the approachable feeling of the company. I designed the site, wrote the copy, and created all associated marketing materials.